Selected Experience
Strategy is more useful when you can build it.
Much of this work lives inside the companies I've worked for — campaigns, journeys, systems, and pages that aren't public. So here's the shape of the problems I've worked on and the kinds of things I know how to build.
Lifecycle + CRM
Designing the communications that carry someone from first interest through onboarding, adoption, and retention.
- Lifecycle campaigns
- Nurture journeys
- Customer communications
- Demo + onboarding journeys
- Email + SMS coordination
- Segmentation
- CRM workflows
Campaigns + GTM
Shaping how a product, feature, or story reaches the market — and coordinating everything that has to happen behind it.
- Campaign strategy
- Product + feature launches
- Event marketing
- Audience development
- Messaging
- Channel coordination
- Go-to-market execution
Web + Digital Experiences
Building the pages and paths where interest turns into action, and iterating on them with real customer context.
- Landing pages
- Website strategy
- Conversion paths
- Messaging architecture
- UX improvements
- Rapid digital prototyping
Content + Audience
Turning customer understanding into content and campaigns that sound like they were written for someone specific.
- Content strategy
- Customer research
- Social campaigns
- Editorial planning
- Audience insights
- Campaign development
Marketing Systems + AI
Connecting the tools and workflows so the team spends less time on repetitive work and more time on judgment.
- AI-assisted research
- Campaign workflows
- Automation
- Audience intelligence systems
- Rapid prototyping
- Reducing repetitive marketing work
Partner + Customer Marketing
Programs that help partners and customers succeed, built across product, sales, support, and marketing.
- Partner launches
- Enablement resources
- Customer education
- Onboarding
- Retention communications
- Cross-functional programs