Aloha
Jan 2026 — Present
McKinney, TX
Marketing Specialist
B2B Healthcare SaaS / Patient Engagement Platform
- Support marketing for a B2B healthcare technology platform focused on patient engagement, communication automation, practice growth, and patient access across chiropractic, optometry, and audiology verticals.
- Manage lifecycle, customer, and growth marketing across 70,000+ prospect contacts and ~9,000 customer contacts, supporting acquisition, onboarding, engagement, retention, expansion, and advocacy.
- Build and optimize email campaigns, nurture sequences, product education, customer communications, webinar campaigns, and event follow-up across HubSpot, Customer.io, Salesforce, and Salesmsg.
- Own segmentation support, campaign logic, workflow development, email execution, and performance tracking for prospect and customer audiences.
- Write and edit copy across emails, landing pages, one-pagers, sales enablement, customer education, webinar promotion, and product communications.
- Partner with Sales, Customer Success, RevOps, Product, and executive leadership on GTM initiatives, product education, and revenue growth.
- Work with RevOps to improve lead capture, lifecycle stage logic, reporting visibility, CRM hygiene, and marketing-to-sales handoff.
- Translate product updates, feature context, and customer pain points into clearer messaging, launch communications, and enablement materials.
- Partner with the Chief Growth Officer on strategic partnerships, co-marketing, marketplace visibility, and campaign planning.
- Coordinate customer marketing and advocacy: onboarding optimization, adoption campaigns, webinars, immersion events, NPS follow-up, testimonials, reviews, and referral messaging.
- Use Claude, ChatGPT, OpenAI, and Customer.io AI to streamline campaign planning, content development, audience research, and workflow documentation.
- Helped drive the HubSpot to Customer.io migration, including workflow development, segmentation strategy, and lifecycle campaign planning.