I've never been very interested in staying inside one marketing box.

I'm a full-stack SaaS marketer who loves taking ideas from "we should do something with this" to campaigns, launches, workflows, landing pages, events, and customer experiences that actually move the business forward.

My background spans lifecycle marketing, content marketing, GTM, CRM and marketing operations, partner marketing, product marketing, customer marketing, and AI-powered marketing.

I enjoy wearing both the strategist and builder hats: researching the problem, shaping the approach, and then rolling up my sleeves to bring it to life.

I'm especially interested in the connective tissue between teams, tools, campaigns, and customer experience.

I'm at my best when I can research the problem, shape the strategy, build the solution, measure what worked, and keep making it better.