Full-Stack SaaS Marketer
I turn marketing ideas into things that move the business forward.
Campaigns. Content. Lifecycle. GTM. Web. AI-powered systems.
I'm a full-stack SaaS marketer who likes being close to both the strategy and the building, from understanding the customer and shaping the approach to launching the campaign, improving the experience, and finding smarter ways to scale what works.
Strategy × Execution
I like the messy middle.
The place between the idea and the execution.
Where someone needs to understand the customer, clarify the message, figure out the right channels, build the campaign, connect the systems, launch the thing, and then make it better.
That's where I do my best work.
Marketing is collaborative — the best work happens between people, teams, and systems.
Selected Experience
Strategy is more useful when you can build it.
Most of this work lives inside the companies I've worked for, so rather than polished case studies, here's the shape of the problems I've worked on and what I know how to build.
Lifecycle + CRM
Designing the communications that carry someone from first interest through onboarding, adoption, and retention.
- Lifecycle campaigns
- Nurture journeys
- Customer communications
- Demo + onboarding journeys
- Email + SMS coordination
- Segmentation
- CRM workflows
Campaigns + GTM
Shaping how a product, feature, or story reaches the market — and coordinating everything that has to happen behind it.
- Campaign strategy
- Product + feature launches
- Event marketing
- Audience development
- Messaging
- Channel coordination
- Go-to-market execution
Web + Digital Experiences
Building the pages and paths where interest turns into action, and iterating on them with real customer context.
- Landing pages
- Website strategy
- Conversion paths
- Messaging architecture
- UX improvements
- Rapid digital prototyping
Content + Audience
Turning customer understanding into content and campaigns that sound like they were written for someone specific.
- Content strategy
- Customer research
- Social campaigns
- Editorial planning
- Audience insights
- Campaign development
Marketing Systems + AI
Connecting the tools and workflows so the team spends less time on repetitive work and more time on judgment.
- AI-assisted research
- Campaign workflows
- Automation
- Audience intelligence systems
- Rapid prototyping
- Reducing repetitive marketing work
Partner + Customer Marketing
Programs that help partners and customers succeed, built across product, sales, support, and marketing.
- Partner launches
- Enablement resources
- Customer education
- Onboarding
- Retention communications
- Cross-functional programs
What I Do
Different outputs. One connected marketing brain.
Strategy + GTM
Customer insight, positioning, campaign strategy, launches, audience segmentation, and cross-functional planning.
Lifecycle + CRM
Prospecting, nurture, onboarding, conversion, retention, customer communications, segmentation, and journeys.
Content + Brand
Messaging, social strategy, campaigns, editorial planning, creative concepts, and cross-channel adaptation.
Web + Digital Experience
Landing pages, website strategy, conversion paths, UX thinking, copy, wireframing, and rapid prototyping.
AI + Marketing Systems
AI-assisted research, workflow design, campaign development, automation, rapid prototyping, and systems that reduce repetitive work.
How I Think
From "we should do something with this" to shipped.
Research
Understand the customer, problem + context
Shape
Strategy, positioning + message
Build
Campaign, journey + experience
Launch
Connect the channels, systems + teams
Improve
Measure what worked + make it better
I like starting with the problem, not the deliverable. Understand the customer, figure out what needs to change, then build the right thing to move it forward.
AI + Marketing
AI is part of how I work, not the work itself.
AI isn't a replacement for good marketing. It's a force multiplier for it.
I use AI to shorten the distance between idea → execution → learning, helping me research faster, uncover insights, streamline workflows, prototype ideas, and create more space for the parts of marketing that still require human judgment.
Trend → Campaign Engine
Finding emerging audience conversations and turning them into prioritized campaign opportunities.
Audience Intelligence Systems
Structuring customer research and source material so AI-assisted work stays grounded in the actual customer instead of generic marketing assumptions.
Rapid Prototyping
Using AI development tools to move from concept to working marketing experiences quickly.
Marketing Workflow Design
Identifying repetitive marketing work and designing systems that create more time for customer understanding, creative thinking, testing, and optimization.
About
I've never been very interested in staying inside one marketing box.
I'm a full-stack SaaS marketer who loves taking ideas from "we should do something with this" to campaigns, launches, workflows, landing pages, events, and customer experiences that actually move the business forward.
My background spans lifecycle marketing, content marketing, GTM, CRM and marketing operations, partner marketing, product marketing, customer marketing, and AI-powered marketing.
I enjoy wearing both the strategist and builder hats: researching the problem, shaping the approach, and then rolling up my sleeves to bring it to life.
I'm especially interested in the connective tissue between teams, tools, campaigns, and customer experience.
I'm at my best when I can research the problem, shape the strategy, build the solution, measure what worked, and keep making it better.
Looking for someone who can think it through and build it?
That's usually where I do my best work.
kaseyerin7@gmail.com